PARTNERSHIPS
Building powerful partnerships that amplify brands, drive revenue, and deliver lasting impact.
At HENMAN Sport + Entertainment, we know that the right partnerships can transform a brand’s impact in sport and entertainment. Our team specialises in creating and managing strategic collaborations that deliver value for every stakeholder.
From building the right strategy to activating, managing, and measuring performance, we ensure partnerships go beyond visibility—driving revenue, amplifying reach, and forging long-term relationships that matter.
WHAT WE DO
Partnership strategy: We develop integrated partnership strategies that align with our clients' business objectives.
Partnership activation: Our team activates partnerships between brands, teams, and rights holders, driving revenue and increasing brand visibility.
Partnership management: We manage partnerships from concept to execution, ensuring seamless delivery and maximum impact.
Partnership evaluation: We evaluate partnership effectiveness, providing data, insights and recommendations for future partnerships.
BENEFITS
Increased revenue: Our partnership services drive revenue growth through strategic partnerships.
Brand amplification: Our partnerships amplify our clients' brands, increasing visibility and reach.
Measurable results: Our partnership services deliver measurable results, providing insights into partnership effectiveness.
Strategic relationship: We help clients build strategic relationships with key partners in the sports industry.
HOW WE WORK
Collaborative approach: We work closely with clients to understand their needs and goals
Industry expertise: Our team has extensive expertise in the sports industry, ensuring effective partnership development and activation.
Data-driven insights: We use data-driven insights to inform our partnership strategies and optimise partnership effectiveness and ROI.
Results-driven: Our partnership services are results-driven, delivering measurable outcomes for our clients.
CASE STUDY | DAVID LLOYD CLUBS
Henman Sport + Entertainment was appointed by David Lloyd Clubs – the UK’s leading health and leisure group – to activate their ambassador partnership with Judy Murray. As a highly respected former Fed Cup Captain and one of the most recognisable figures in British tennis, Judy was brought on board as a coaching consultant and advocate to strengthen David Lloyd’s tennis credentials and community engagement.
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