THE CAMPUS
Quinta do Lago, Portugal
PR, influencer relations and raising awareness
OVERVIEW
The Campus is a premier multi-sports venue in Europe, catering to elite athletes, teams, and families. It has become a preferred training hub for Premiership football and rugby teams, Olympic and Paralympic squads, and performance athletes.
Part of Quinta do Lago’s renowned luxury golf and residential development, The Campus spans 2,000 acres in the Ria Formosa Natural Park. Established in 2017, it serves professionals training for the Olympics and grassroots sports enthusiasts alike.
Facilities include two artificial clay and four acrylic tennis courts built to ITF standards, a stadium-quality football and rugby pitch, and a dedicated training area.
OBJECTIVES
Our collaboration with The Campus focused on PR, influencer relations, and raising awareness for its sports academy, junior camps, and leisure activities. Key launches included:
Tennis coaching with Judy Murray
Padel tennis club nights and leagues
The Bike Shed & West Coast Raid cycling tours
Junior soccer camps with Rio Ferdinand
Running and triathlon training camps
Dance and yoga camps
STRATEGY & EXECUTION
In early 2018, we launched tennis and padel tennis programs while promoting cycling tours. We secured press trips targeting UK, Irish, and Portuguese sports and lifestyle media, engaging influencers and bloggers.
Our team created engaging video content for digital and social media, fostering brand awareness. We also formed partnerships with leading football, rugby, tennis, padel, cycling, and triathlon organizations, attracting elite clubs, governing bodies, and sports tour operators.
KEY COMPONENTS
PR & MARKETING DELIVERABLES
PR & marketing strategy
Press releases, media packs, and messaging
Marketing collateral
UK Press Trips (April & October 2018)
Logistics and travel coordination
Video content planning and scripting
Social media strategy
Influencer and media outreach
Commercial partnerships in sports, tourism, and leisure
Liaison with external PR agencies and internal marketing teams
Client reporting
We enhanced brand visibility through ambassador partnerships with elite athletes, generating widespread media coverage for The Campus’s sports academy and fitness programs.
BRAND AMBASSADOR ACTIVATION
Judy Murray: “The camps focus on skill-building, movement training, and fun competition.”
Brian O’Driscoll: “The Campus facilities are world-class, and I look forward to inspiring future rugby stars.”
Rio Ferdinand: “A fantastic opportunity for young players to experience elite football training.”
Lauren Jamieson: “The dance camps blend fun with skill development.
RESULTS & IMPACT
Our PR efforts included two press trips hosting UK and Irish media, influencers, and bloggers.
Trip 1: 58 media features, 63.9M online readership, 176K estimated coverage views, 11 backlinks, 39 domain authority.
Trip 2: 65 media features, 24.5M online readership, 147K coverage views, 253 social shares, 210 YouTube views, 39 domain authority.
The Campus is now firmly established as a premier European sports hub, attracting elite and grassroots athletes year-round.
'I’m delighted to have partnered with The Campus at Quinta do Lago and
am looking forward to welcoming children of all ages and abilities to my inaugural tennis camp in October half-term. I understand very well what tennis will demand of a young player, so I focus on developing adaptable, problem-solving athletes. My philosophy is all about creating games and exercises that will do the teaching for me, so that players learn without realising.'
Judy Murray
FORMER GREAT BRITISH FEDERATION CUP CAPTAIN AND MOTHER TO GLAND SLAM CHAMPIONS SIR ANDY AND JAMIE MURRAY