SPAShell launch at Fishmore Hall


SPAShell is the world’s first modular spa solution for the luxury hotel and wellness market.

Leading spa design consultancy Spa Creators have launched SPAShell, the world’s first fully functioning spa created using the latest eco modular construction techniques that is entirely built off site and delivered, ready to operate.

SPAShell Managing Director, Alistair Johnson, leads a team of designers and procurement specialists to design, develop and deliver award-winning spas for the luxury and boutique hotel market.

We are delighted to be working with Henman Communications to launch our first SPAshell at Fishmore Hall in the UK. Henman Communications has a wealth of experience working with SME’s and taking new products to market in the health and fitness, wellness and lifestyle sectors. We were looking for a partner agency to help establish our market credibility and build our profile in the national trade and consumer media in the UK. “

Alistair Johnson – SPAshell Founder & Managing Director

SPAshell brings a new meaning to ‘a day spa experience’. We have literally had a Spa delivered in 8 hours! Superb!”

Laura Penman – Fishmore Hall Hotel Owner

We are incredibly excited and proud to be launching the world’s first SPAshell at Fishmore Hall in the UK this October. This represents five years of design and planning to reach this stage. SPAshell offers a brilliantly simple solution for any boutique hotel or corporate business looking to add spa and wellness treatments to their business mix and provide an additional revenue stream. SPAshell offers a special place designed to help people to relax and unwind. A place to be pampered, a place rebalance, reenergise and refresh your body and mind.”

Alistair Johnson – SPAshell Founder & Managing Director

The SPAshell concept has been created from identifying a need in the market for a spa that could be designed, developed and delivered to its pre prepared site, requiring no foundations with minimal building works or interruptions to daily operations.

Spa Creators have designed and manufactured the innovative SPAshell, offering boutique hotels or corporate businesses a brilliant solution to those looking to add spa and wellness packages to their business and provide additional revenue streams to any business.

SPAShell’s facilities include: sauna, steam room, relaxation space and generously sized and fully equipped treatment room, shower and the flexibility to create double treatment rooms. There is also an outdoor cedar wood vitality pool on a deck with a feature bucket shower and monsoon drench shower.

Our Brief

Henman Communications brief was to generate online and print review features in the key national spa, hotel, health and wellness trade media and some target consumer lifestyle media, around the launch of SPAShell at Fishmore Hall in Shropshire.

Our PR activation included organising press trips for national media and bloggers to visit SPAShell at Fishmore Hall and experience and review the luxury beauty and spa treatments that SPAShell has to offer.

Henman Communications has also worked closely with luxury hotels specialist PR agency Perception UK and health and beauty product house Elemis to ensure an integrated approach to achieving coverage across many different media sectors.

PR Deliverables

  • PR strategy & planning for SPAshell launch
  • Key messaging for trade media and consumer media
  • Social media strategy and planning
  • Advice on SPAShell media packs and distribution
  • Press release drafting, distribution and follow up
  • Media and blogger outreach
  • Client meetings and reporting
  • Press cuttings book
  • Stakeholder Management: Fishmore Hall, Perception PR and Elemis product house
  • Assistance at the Independent Hotels Shows at Olympia
  • Ongoing advise on wider marketing issues including: high res photography, video showreel, marketing collateral, SPAShell website, digital marketing.

Coverage was generated in the following publications: Professional Beauty, Professional Spa & Wellness,

Boutique Hotelier, Spa Opportunities, The Caterer, Leisure Management, The Diary of a Jewellery Lover blog.

Further information