Tennis sportswear launch and Boodles sponsorship activation


PlayBrave was founded in 2010 by Simon Dowell, inspired by the icy chill of the Lake District in the peak of winter. Despite the conditions Simon wore a few lightweight, technical layers and was surprised by how comfortable he felt in such extreme conditions.

But it was a different story altogether back at his local tennis club in South End on Sea; the head coach could hardly swing a racket in the bulky items he was wearing to stay warm and dry.

Simon realised there and then that the world of tennis was missing something: all-weather sports gear, designed to be layered without compromising your game. Today retail outlets include: Wigmore Sports, The Queen’s Club, St. George’s Hill, Stoke Park and The Hurlingham Club.

Since our launch in 2010, PlayBrave has established a reputation for producing classically designed, premium quality, high performance tennis wear for the serious and recreational tennis player. The Boodles gives us the ideal opportunity to showcase our brand in a unique and exclusive setting.”

Playing Brave is all about controlling your emotions in the heat of the moment when the pressure is on and still being able to perform at your optimal level. Having the concentration and confidence to use your skills to their full extent despite the pressure. This philosophy requires bravery. Bravery to control your fear and play freely. To PlayBrave.”

PlayBrave Managing Director Simon Dowell

Our Brief

Our PR objectives is to raise the PlayBrave profile in the UK sports and lifestyle consumer media and build social media engagement and followers.

Our PR strategy has been to create content (written, visual and video) at The Boodles at Stoke Park and leverage this over the Wimbledon fortnight and across the British tennis season to build a presence online and on key social media channels: Instagram, Facebook and Twitter.

We have also engaged with some influential sport, health & fitness and fashion bloggers by delivering two on court media coaching clinics. Here the media were treated to an on court coaching clinic, hosted by sponsored PlayBrave tennis coach Matt Bell, enabling the media to wear an exprince the clothing first hand and some great product placement and editorial reviews in their blogs and features.

We have also run competitions, reader-offer, promotions and product giveaways.

PR Deliverables

  • PR and social media planning and messaging
  • Press release drafting and distribution
  • Social media audit, strategy and planning
  • Daily social media management of: Instagram, Facebook and Twitter channels
  • Ongoing media and blogger outreach
  • Sponsorship activation of The Boodles at Stoke Park
  • Delivery of two media clinics
  • Product placement through online and social media competitions
  • Editorial product reviews
  • Onsite press office management
  • Daily website blog article creation
  • High res photography
  • Video content creation (showreel and social media content)
  • Player interviews
  • Online coverage book and analytics

See our PlayBrave Boodles video showreel here

Interview with PlayBrave sponsored Coach Matt Bell

Fashion Blogger Alicja Jasnikowska Interviews PlayBrave MD Simon Dowell

Interview with Kevin Palmer Yahoo Sport

Interview with Actor and Lifestyle Coach Wayne Gordon

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