Alter G Inc.

Alter G, Inc. manufactures and distributes the AlterG® Anti-Gravity Treadmill®, a revolutionary technology for rehabilitation and athletic training.

AlterG used by leading medical professionals and the world’s best athletes and teams. AlterG’s unique anti-gravity technology was originally developed at NASA and tested at Nike’s Oregon Research Project by America’s top distance runners and is the only device of its kind.

Henman Communications brought a tenacity and creative thought process to the challenge of positioning our brand such that we could leverage value from one existing customer base into a parallel one, and in doing so, communicated at every stage, fine-tuning and optimising the output for maximum impact. Henman Communications are a great partner to work with and always focused on our long term goals. The team has taken a genuine and sincere interest in our product, the customers and patients who would ultimately benefit. I cannot recommend Henman Communications highly enough and a great sense of spirit and fun to the whole endeavour.”

Andrew Caudell, General Manager, AlterG Europe Ltd

PR Objectives

To penetrate the NHS Service in the UK and focus on becoming embedded into the rehabilitation practice for a broad spectrum of conditions and post-operative care. The aim of the media activity is to raise the profile of Alter-G treadmills in our key media sectors, and to drive intelligent sales promotion and media-driven articles to create further commercial opportunities in the UK, Ireland and German territories.

PR Deliverables

  • PR strategy and planning for Alter G Europe
  • Creation of a PR strategy and plan for the UK, Germany and Ireland territories
  • Press office management at The Triathlon Show and other sports and healthcare exhibitions
  • Creation of video testimonials with staff and patients at: – The NHS Royal Victoria Hospital Belfast – Nuffield Health & Well Being – Dan Fivey personal training
  • Target key publications in the sports, medical and healthcare sectors
  • Stakeholder management with UK partners: Balance Performance Physiotherapy, Harris & Ross
  • Media relations with key media in the health, medical, sports and lifestyle newspapers
  • Social media engagement on: Facebook, Twitter and YouTube
  • Advice on crisis management issues
  • Advise on sponsorship issues

Editorial coverage has been obtained in: national UK daily and Sunday newspapers, key sport, running, health and fitness magazines, trade media including, online running sites, lifestyle magazines and websites, as well as broadcast coverage in a BBC 1 documentary on ‘How To Beat Pain.’

Video Testimonials

Nuffield Health utilizes the AlterG Anti-Gravity Treadmill for a variety of rehab and sports training.

Simon Webster, Lead   Physiotherapist for Nuffield Health and Wellbeing, has used the AlterG Anti- Gravity Treadmill for achilles injuries, post-operative ACL rehab, obesity, marathon training and to help rehab patients back to normal walking mechanics.

Stroke Patient Using the AlterG to Help Aid in Recovery
Hear 49 year old Sue Sandars, talking about her 2 year journey using the AlterG Anti-Gravity Treadmill to recover from her stroke with Cheltenham based Personal Trainer Dan Fivey.

The Future of Clinical Physiotherapy: The AlterG Anti-Gravity Treadmill.
Watch this short video on how the AlterG Anti-Gravity Treadmill is changing the face of physiotherapy and how it is currently benefiting the NHS hospital system.

Fractured Pelvis, Broken Tibia, Tibia & a Broken Leg: How AlterG Anti-Gravity Treadmill Helped three Patients Recover.
Three patients suffering from severe injuries used the AlterG Anti-Gravity Treadmill at NHS Royal Victoria Hospital in Belfast. The patients all credit the AlterG Anti-Gravity Treadmill in significantly reducing their   rehab time and getting them back up and moving   sooner. The patients   featured are: Sean Hawes,   Amateur Hurler: broken   tibia, tibia and ankle, Wes Kettle, Cyclist and President of Belfast Harlequins: pelvis fracture, Clare Hamill, Amateur Rugby Player: broken leg and foot

Pro Superbike Rider, John Laverty Used the AlterG Anti-Gravity Treadmill to Rehab after A Life-Threatening High Speed Crash.
Pro Superbike Rider, John Laverty suffered a life- threatening crash on his bike where he fractured both ankles, bones in his feet, Tibia bone just below the knee, and both shoulders (among other injuries). The Lead Physio at NHS Royal Victoria Hospital, Belfast, and Dr. Luis O’Connor credits the AlterG Anti-Gravity Treadmill for Laverty’s remarkable recovery.

The AlterG Anti-Gravity Treadmill Helps Speed Recovery for Complex Regional Pain Syndrome Patient.
Prof. Hillary Downey, a patient with Complex Regional Pain Syndrome, started using the AlterG Anti-Gravity Treadmill to rehab her ankle 1 week post-op. She says that “this machine tops everything!”

Semi-Pro Motocross Riders, Wayne Garrett & Sean Kelly, Rehab on the AlterG Anti-Gravity Treadmill.
After suffering crashes resulting in serious injuries, semi-pro motocross riders, Wayne Garrett & Sean Kelly, used the AlterG Anti-Gravity Treadmill located at NHS Royal Victoria Hospital, Belfast to rehab.

A Life Threatening Motorcycle Accident Victim Is Able to Walk Again Thanks to the AlterG Anti-Gravity Treadmill.
Short video discussing Paul’s road accident: when riding to work, a car drove into the side of him sending him flying. Paul had to fight for his life and was told that he might have to have his leg amputated. Thanks to the AlterG Anti-Gravity Treadmill, Paul is now running again – something he never thought he would be able to do.