Case Studies

Profeet Sports Lab and Ski Boot Lab
Henman Communications were retained from 2006 – 2010. Profeet was launched in 2001 and were one of first high street shoe retailers in the UK to introduce a scientific approach to customizing sports footwear for individual athletes. Initially starting in skiing, Profeet expanded into all individual and team sports, with a focus on running and triathlon. Developments in sports science technology and in particular foot pressure scanning and video gait analysis mean Profeet could now offer customer the complete fitting process: from customized foot beds, body alignment and biomechanical analysis, through to the purchase of sports shoes and equipment. Read More