Quickscore Appoints Henman Comm to launch worlds first smart cricket scoreboardQuickscore Appoints Henman Comm to launch worlds first smart cricket scoreboard https://henmancom.com/wp-content/uploads/2016/02/Hen-News-Feb16-1024x683.jpg 1024 683 Henman Communications Henman Communications https://henmancom.com/wp-content/uploads/2016/02/Hen-News-Feb16-1024x683.jpg
Quickscore, the manufacturer of the world’s first full colour SMART digital scoreboard for cricket, have appointed sports PR activation agency Henman Communications to handle the PR for the launch at All Our Cricket Live at Lords Cricket Ground, in London on Sunday 21st February 2016.
Quickscore was born from a passion for cricket and aims to improve cricket through cutting-edge digital innovative technology.
With an estimated 3 billion global audience around the world, cricket is commonly viewed as the world’s second most popular sport. Through innovative software and display technology Quickscore is the world’s first SMART digital scoreboard, wirelessly controlled by the CricHQ mobile application. Its aim is to improve live fan engagement at matches by enabling cricket fans to view live match scoring, statistics and results in real-time.
David Geensen, Chief Operating Officer and Co-Founder of Quickscore says:
We are delighted to be working with Henman Communications to launch our Quickscore SMART digital scoreboard at All Our Cricket Live at Lords Cricket Ground. Henman Communications have great credentials in the sports and technology media sectors and have a wealth of experience bringing new innovative sports products to market in the UK. They will advise across all areas of PR and brand building and help deliver our strategic communication plans to build awareness across online and social media channels.”
Henman Communications are briefed to initially focus on the UK market and to target the UK’s online and social media communities of leading country cricket clubs, players, schools and colleges, fans, coaches.
The PR strategy will involve creating video testimonial and product placement opportunities at key county cricket clubs and building sports industry credibility through leading cricket influencers to generate further editorial and social media coverage.
Richard Henman, Founder and CEO says:
“It is very exciting to working with Quickscore and in cricket to launch the world first colour SMART digital wireless scoreboard sand mobile application in the UK. Quickscore brings cricket and technology together enabling cricket fans around the world amazing live-match experience and increased match day enjoyment through fun, and informative content, in-depth match data, videos and 3D graphics, all in real-time! Quickscore have exciting plans to launch into new international cricket territories later this year and the expand into other sports as well and we look forward to helping them grow their brand.”
Quickscore SMART scoreboards provides cricket clubs of any size around the world with the most advanced scoreboard technology available whilst generating extra revenue for clubs and schools through our digital advertising platform. Together with partner CricHQ, Quickscore hopes to revolutionize the match experience for players and spectators by providing an easy to use, visually engaging and informative scoreboard.
Quickscore’s modular design allows for easy installation into any cricket ground and for any ongoing maintenance. The scoreboard can be installed with portable, fixed or mounted stands and custom sizes can be manufactured to suit all club grounds. The scoreboard is fully waterproof (IP65) so can be operational is all weather conditions. It is also has a very low power consumption making it very cost effective to run across the cricketing season.
The UK launch for Quickscore is the culmination of two and half year’s hard work for co-founders David Geensen and Abdul Mohamed. The commercial strategy is to expand and launch in the US later in 2016, through an exclusive deal with a US based sports distributor and then also into New Zealand later in the autumn. Quickscore also is planning to expand into a range of other team sports in the future.
Henman Communications is a fully integrated sports and lifestyle PR consultancy and was launched in 2003. It specialises delivering creative PR and sponsorship activation campaigns for some of the world’s leading rights holders and brands in the sports and lifestyle sectors.
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