Premium gym distributors CFI appoints Henman Communications to manage PR

Premium gym distributors CFI appoints Henman Communications to manage PR 1024 683 Henman Communications

Sports and lifestyle PR and sponsorship activation agency, Henman Communications, has been appointed by Concept Fitness International (CFI) exclusive distributors of BILT by Agassi & Reyes and TKO ranges to handle their PR.

Their brief is to build CFI’s social media and online presence, raise awareness through brand ambassadors in the health and fitness sector and create ‘sharable content’ to distribute socially and digitally.

Based in Glasgow, CFI focus purely on the commercial fitness market where customers include private health & fitness clubs, local authorities, public sector trusts, hotels and corporate gyms.

Dave Weir, CEO of CFI said: “Having worked with Henman Communications on our BILT by Agassi & Reyes UK launch in February, we were very impressed by their creative approach to PR, strong network of media contacts in the national health and fitness, sport and lifestyle media and editorial coverage generated. We are looking forward to working with them to further establish the CFI brand in the media throughout the UK, Europe and the Middle East.

Richard Henman, Henman Communications CEO, added: “We’re very excited to be working with the CFI team again. CFI are expanding rapidly and will be launching some exiting new equipment ranges over the next year and we look forward to working closely with them across all areas of PR, social media, content generation and ambassador engagement.

CFI are the exclusive distributors of BILT by Agassi & Reyes, the premium gym equipment created by tennis legend, Andre Agassi and his influential trainer, Gil Reyes. From the spring-enhanced weight-stack IntelliLift™ system, to the FIBO Innovation award winning Change of Direction (C.O.D.) machine, BILT by Agassi and Reyes innovations enable athletes to safely train for speed, quickness and power.

In addition, CFI also distribute the TKO brand, which is made up of fitness products which are all manufactured by TKO for TKO and have the highest level of quality built into ever product. TKO has been established for 14 years and is now a global leader in specialist free-weights, combat equipment and fitness accessories.

CFI will be exhibiting at industry events across Europe and the Middle East over the next three months and ambassador Jenny Pacey will be available for interviews during the events.

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